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My wife and I wore our Latitude 38 hats for over six years or so, before they finally wore out to the point they were beyond "salty", and it was time to replace them. They are great hats, and we wear them often, and for a lot of activities, besides sailing. My only negative is the writing on the front used to be black, and now it's blue, which blends in with the blue hat. Black printing was better. Lots of people ask what "Latitude 38" means, and we get to explain bay area sailing to them. When these hats wear out, we'll buy more, for sure.
I like it well enough, I bought another one